Advertising: Past and Present
Understanding Persuasive Writing
Language has a powerful influence on people and their behavior. In advertising, the use of language to convey specific messages to influence people is very important. Different people interpret language in different ways.
In this lesson, through online newspapers, students will develop an understanding of advertising and how it influences our everyday life. They will compare newspaper advertisements from the early 1900s and the present to learn about the power of persuasive writing.
Through learning activities such as Close Activity, Compare and Contrast, and Create a Jingle, students will learn about persuasive writing.
Students will utilize the four qualities of a successful ad to create an advertisement of their own for a fictional product. They will come together to share their creation with their class.